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RC2 to Expand Baby Care Offerings

Expanded lines from Lamaze, Bella B

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By: TOM BRANNA

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With the recent baby boom, RC2 Corporation – a marketer in mother, infant and toddler products – will expand its personal body care product lines this year with Lamaze Body Care and Bella B Baby Bee lotions and creams. According to the company, innovative products, expanded digital marketing programs and a clean, contemporary new look for packaging are designed to reinforce its leadership position in the baby care market. “We spend a good deal of time listening to expectant ...

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